Transom's creative director Andrew Means recently sat down with Drew Hendricks of the Legends Behind the Craft Podcast to talk about majoring in philosophy, emotions, and how wineries can maximize their opportunities as the world returns back to normal.
We live most of our lives believing that, generally, our decisions determine our actions. However according to current brain research, it's actually the other way around. This recent understanding of our brain helps illuminate both marketing's oldest tricks and Transom's current approach to branding.Read More
Humans became the dominant species on planet Earth not because of their ability to make tools, but their ability to tell stories. It is this hard-wired instinct for myth that still shapes successful brands.Read More
You probably already have a few dream customers. They buy every new release, they show up to every event, and they gush about your winery every chance they get. These fanatics help sustain and grow a business. How do we make more?Read More