Monkey on a boar

Who's in Charge Here?

We live most of our lives believing that, generally, our decisions determine our actions. However according to current brain research, it's actually the other way around. This recent understanding of our brain helps illuminate both marketing's oldest tricks and Transom's current approach to branding.
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The Power of Myth

Humans became the dominant species on planet Earth not because of their ability to make tools, but their ability to tell stories. It is this hard-wired instinct for myth that still shapes successful brands.
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Hey Wineries: Make Fans, Not Just Customers

You probably already have a few dream customers. They buy every new release, they show up to every event, and they gush about your winery every chance they get. These fanatics help sustain and grow a business. How do we make more?
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