Monkey on a boar

Who's in Charge Here?

We live most of our lives believing that, generally, our decisions determine our actions. However according to current brain research, it's actually the other way around. This recent understanding of our brain helps illuminate both marketing's oldest tricks and Transom's current approach to branding.
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Constellations

The Power of Myth

Humans became the dominant species on planet Earth not because of their ability to make tools, but their ability to tell stories. It is this hard-wired instinct for myth that still shapes successful brands.
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Fans

Hey Wineries: Make Fans, Not Just Customers

You probably already have a few dream customers. They buy every new release, they show up to every event, and they gush about your winery every chance they get. These fanatics help sustain and grow a business. How do we make more?
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Millennial

Hey Wineries: The Future is Here. Where Are You?

These days nearly half of all wine sold in the US is consumed by people under the age of 39. If millennials make up such a big part of the market, why are so many wineries operating without a plan for how to target them? What’s your plan?
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