Practice IQ

Practice IQ is a content-focused concept we developed for Practice Alchemy, a law-focused marketing & business services firm.

Services Provided

The central thrust of this project was the IQ identity - it needed to feel related to Practice Alchemy's existing identity while staking out new emotional territory. We developed an IQ mark which harkened to their existing Practice Alchemy logo, and a color palette that slightly amped up the existing ID's mellow tones.

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