Practice IQ
Practice IQ is a content-focused concept we developed for Practice Alchemy, a law-focused marketing & business services firm.
Services Provided
![](https://transom-site.sfo3.digitaloceanspaces.com/images/work/practice-iq/_1600xAUTO_crop_center-center_none/PracticeIQ-Desktop-Mockup.jpg)
The central thrust of this project was the IQ identity - it needed to feel related to Practice Alchemy's existing identity while staking out new emotional territory. We developed an IQ mark which harkened to their existing Practice Alchemy logo, and a color palette that slightly amped up the existing ID's mellow tones.
![](https://transom-site.sfo3.digitaloceanspaces.com/images/work/practice-iq/_1600xAUTO_crop_center-center_none/practice-iQ-logo-full-color_2020-10-27-055518.jpg)
![](https://transom-site.sfo3.digitaloceanspaces.com/images/work/practice-iq/_1600xAUTO_crop_center-center_none/Practice-iQ-Grid-System.jpg)
![](https://transom-site.sfo3.digitaloceanspaces.com/images/work/practice-iq/_1600xAUTO_crop_center-center_none/Practice-iQ-Social-Media.jpg)
![](https://transom-site.sfo3.digitaloceanspaces.com/images/work/practice-iq/_1600xAUTO_crop_center-center_none/PracticeIQ-Identity-Overview.jpg)