Wine, Beer, and Spirits

Truth or Consequences Brewing Co.

The city or Truth or Consequences, New Mexico is a town of contrasts, where hippies, ranchers, artists, and astronauts (literally astronauts, Spaceport America is close by) rub elbows. We were honored to work with the town’s first brewery to create an identity that showcases some of the curiosity and uniqueness of this little city.

Services Provided

Truth or Consequences, NM arrived at its current name after the game show "Truth or Consequences" offered a prize to any town willing to name itself after the show. In the spirit of the classic quiz show we created the tagline "Big questions require great beer," and developed a line of coasters to inspire conversation at the table.

Related Projects

KMAY 07292020 LH 0004
  • Brand Strategy
  • Visual Identity
  • Digital
  • Web Design
  • Development
  • Print
  • Packaging
  • E-Commerce
  • Commerce 7
  • Content
  • Copywriting
  • Art Direction