Reininger
Wine, Beer and Spirits
- Brand Strategy
- Packaging
- Web Development
- Photography
The Job
Revitalize one of Walla Walla’s original wine brands with a new identity and website.
All photos for Reininger by Liz Phung
Former mountain guide-turned winemaker Chuck Reininger was one of the first to fully understand the true influence of Washington's topography (and the ancient glacial floods that scoured the landscape) on Washington's terroir. This understanding has given Reininger a unique appreciation for the way wine and time are intertwined on scales both personal and geological. We worked with Reininger to design a new visual identity, messaging, packaging, and website.
The Challenge
The Reininger brand was well-loved by existing fans, however legacy customers were aging out, and a more contemporary look was needed.
Implementation
We pulled from Chuck Reininger’s history as a mountain guide and geology nerd to produce a identity that allowed for earnest expressions and immense flexibility.
The chevron ‘Mountains’ allow themselves to be arranged in numerous patterns. On Reininger’s main label, they are embossed to mimic the mountain ranges of Washington, with notable peaks overlaid in gold foil.
—Chuck Reininger
“Consummate listeners and great to work with. The Transom team heard, consumed and interpreted our story and needs with amazing perspective. Their creative design and conceptual talent transformed, focused and clarified Reininger Winery's brand identity...exactly what we were looking for.”