We live most of our lives believing that, generally, our decisions determine our actions. However according to current brain research, it's actually the other way around. This recent understanding of our brain helps illuminate both marketing's oldest tricks and Transom's current approach to branding.

You probably already have a few dream customers. They buy every new release, they show up to every event, and they gush about your winery every chance they get. These fanatics help sustain and grow a business. How do we make more?

Modern science is uncovering surprising truths about how we taste wine — and how much of our brain is wrapped up in it.