These days nearly half of all wine sold in the US is consumed by people under the age of 39. If millennials make up such a big part of the market, why are so many wineries operating without a plan for how to target them? What’s your plan?

Very few wineries are happy with their Direct to Consumer (DTC) solution. Here’s a few of the underlying reasons, along with our recommendations for the next time you’re thinking of switching providers (or breaking something). [Estimated Reading Time: 4min]