This spring, Jonny McConnell of The Seattle Creative Directory spoke with Transom's creative director Andrew Means about the building and operating of his studio and how emotion defines our understanding of a visual world.
We live most of our lives believing that, generally, our decisions determine our actions. However according to current brain research, it's actually the other way around. This recent understanding of our brain helps illuminate both marketing's oldest tricks and Transom's current approach to branding.
Modern science is uncovering surprising truths about how we taste wine — and how much of our brain is wrapped up in it.